Carrying on the Family Tradition - The Brannock Device

"That metal-thingy that measures the size of your foot." is what I most often hear the Brannock Device referred to as. I smile and go to the front shoe room to retrieve it.  There it hangs; looking very much the same as it did when Charles F. Brannock created it back in 1925.  I bring it to the front, and perform a fitting.  Once in a while, someone will read the name engraved in the middle, and, as usual, "the Brainick device?" "The Brannon Device?" "The Bradcock Device?"  The correct pronunciation is rare.  I don't mind, and am used to the mistake.  I grew up with the last name Brannock, and in my entire 18 years of carrying the name I rarely had someone pronounce it correctly.  I'm not sure where Mr. Brannock fits in the family tree, but I can attest to the the fact that he looks a whole bunch like my grandpa.  From the hair, to the glasses, and the unmistakable family nose, he's definitely one of us!  Interesting that his invention so many years ago now impacts my life on a pretty regular basis.  It's funny how that works.

The Brannock Device was created in 1925 by Charles F. Brannock of Syracuse, NY, though he didn't patent it until 1928.  Growing up in the Park-Brannock Company, one of the largest retail shoe stores in the country, he knew the value of a good fit.  And it was that value that he had in his head when he created his device.  To read the full history of the Brannock Device, as well as some quirky facts go to:  http://www.brannock.com/history.html

At Pipeline, we share Mr. Brannock's vision of the perfect fitting pair of shoes, and we'd be glad to perform a fitting for you the next time you come by to visit us!  Pipeline uses the best to make sure you get the best!